Pantone's vivid magentase ts the tone for 2023
“Viva Magenta” will hit the runway for fashion
istas, deliver
for new appliances, color cell phone cases,
make spring footwear a little sexier, and
probably even find its way into That shiny sports car.
Online, it looks a lot like native echinacea
or a faint pinkish-red zinnia. It is much muted, however, and
more subtle than pink
but has strong red/mauve undertones. It's deep
enough to get the effect that it needs better light to reveal its color, but it's miles into the pink
Take a look at any website online that lists
"shade of the year" or "pantone" to see "vivid magenta" on one screen
Pantone researchers gather fashion trends from around the world
and a committee decides on its color for the coming year
They look for sociological, political,
stylistic and global conditions to make their choice. It's hard enough for me to decide on the coloring
“Viva Magenta” will hit the runway for fashion
istas, deliver
for new appliances, color cell phone cases,
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