Pantone's vivid magentase ts the tone for 2023

“Viva Magenta” will hit the runway for fashionistas, deliver for new appliances, color cell phone cases,

 make spring footwear a little sexier, and probably even find its way into That shiny sports car.

Online, it looks a lot like native echinacea or a faint pinkish-red zinnia. It is much muted, however, and more subtle than pink

but has strong red/mauve undertones. It's deep enough to get the effect that it needs better light to reveal its color, but it's miles into the pink 

Take a look at any website online that lists "shade of the year" or "pantone" to see "vivid magenta" on one screen

Pantone researchers gather fashion trends from around the world and a committee decides on its color for the coming year

 They look for sociological, political, stylistic and global conditions to make their choice. It's hard enough for me to decide on the coloring 

“Viva Magenta” will hit the runway for fashionistas, deliver for new appliances, color cell phone cases,

Need More Stories