Pantone's vivid magentase ts the tone for 2023

“Viva Magenta” will hit the runway for fashionistas, deliver for new appliances, color cell phone cases,

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make spring footwear a little sexier, and probably even find its way into That shiny sports car.

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Online, it looks a lot like native echinacea or a faint pinkish-red zinnia. It is much muted, however, and more subtle than pink

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but has strong red/mauve undertones. It's deep enough to get the effect that it needs better light to reveal its color, but it's miles into the pink

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Take a look at any website online that lists "shade of the year" or "pantone" to see "vivid magenta" on one screen

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Pantone researchers gather fashion trends from around the world and a committee decides on its color for the coming year

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They look for sociological, political, stylistic and global conditions to make their choice. It's hard enough for me to decide on the coloring

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“Viva Magenta” will hit the runway for fashionistas, deliver for new appliances, color cell phone cases,

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